🧰Locly

UTM Builder (Create Campaign Links)

Build UTM campaign links for marketing analytics, processed locally in your browser

Required
Required

Required. Identifies which site sent the traffic

Required

Required. Marketing medium (cpc, email, social, etc.)

Required

Required. Specific campaign name for identification

Optional

Optional. Paid search keywords

Optional

Optional. Differentiates ads or links

About This Tool

Build UTM links instantly with common source/medium presets (google, facebook, cpc, email, etc.). The URL updates live as you type, ready to copy with one click. All processing happens locally in your browser β€” no data is uploaded.

How to Use

  1. Enter your base URL (the page you want to link to)
  2. Click source chips (google, facebook, newsletter, bing) or type custom
  3. Click medium chips (cpc, email, social, organic) or type custom
  4. Enter campaign name β€” URL updates live as you type
  5. Optionally add utm_term and utm_content for more detail
  6. Copy the generated URL with one click

Common Use Cases

  • Email marketing: Track clicks from newsletter campaigns
  • Social media: Measure traffic from different social platforms
  • Paid ads: Track performance of PPC campaigns
  • Affiliate marketing: Identify traffic from affiliate partners
  • A/B testing: Compare different ad creatives or placements

FAQ

Q1: What are utm_source and utm_medium?

utm_source identifies where traffic comes from (google, facebook, newsletter). utm_medium describes the marketing channel (cpc for paid clicks, email, social, organic).

Q2: What are the required UTM parameters?

utm_source, utm_medium, and utm_campaign are required for effective tracking. utm_term and utm_content are optional for additional detail.

Q3: How do I view UTM data in analytics?

In Google Analytics 4, go to Acquisition > Traffic acquisition and look at Session source/medium and Session campaign dimensions.

Q4: Should UTM parameters be lowercase?

Yes, we recommend using lowercase for consistency. Analytics tools treat 'Facebook' and 'facebook' as different sources.

Q5: Is my URL data saved anywhere?

No. All processing happens locally in your browser. Your URLs and campaign data are never uploaded to any server.

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