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Calculate ROAS & Break-Even ROAS

Calculate return on ad spend and break-even ROAS

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%

Optional β€” used for break-even ROAS

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Enter ad spend and revenue, then click Calculate

About This Tool

ROAS Calculator (return on ad spend calculator) shows how much revenue you earn for every dollar spent on ads. Enter ad spend and attributed revenue to get ROAS. Optionally add your profit margin to calculate break even ROAS β€” the minimum ROAS needed to cover costs. All figures are processed locally in your browser β€” campaign data is never uploaded.

How to Use

  1. Enter total ad spend
  2. Enter revenue attributed to those ads
  3. Optionally enter your profit margin (%)
  4. Click Calculate to see ROAS
  5. Compare ROAS to break-even ROAS when margin is set

Common Use Cases

  • Paid ads: Evaluate Google, Meta, or TikTok campaign efficiency
  • Ecommerce: Decide whether to scale or pause ad sets
  • Budgeting: Set target ROAS before launching campaigns
  • Agency reporting: Convert spend and revenue into a clear ROAS figure
  • Planning: Find break-even ROAS from known margins

FAQ

Q1: What is ROAS?

ROAS = Revenue Γ· Ad Spend. A ROAS of 4Γ— means $4 revenue for every $1 spent on ads.

Q2: What is break-even ROAS?

Break-even ROAS = 1 Γ· (Profit Margin as a decimal). At 25% margin, break-even ROAS is 4Γ—.

Q3: Is ROAS the same as ROI?

No. ROAS compares revenue to ad spend. ROI factors in all costs and profit, not just ad spend.

Q4: Is my data saved?

No. All calculations are processed locally in your browser and never uploaded.

Q5: Why is break-even ROAS blank?

Enter a profit margin greater than 0% to unlock break-even ROAS.

Related Tools

Profit Margin CalculatorUTM Builder